Case study
Partnership - K42 Promotions
K42 is building a new retail media network and collaborative compaigns platform in the bDigital merchant ecosystem, with the “click-through” of product redemptions through bCode™ digital Product Vouchers.
A modern investment holding company, paving the way for the future of retail
We are a team of sophisticated investors and operators who have secured a prominent position in the retail landscape of Southeast Asia. Our approach involves deploying proprietary assets and collaborating with partners to introduce innovative products. Simultaneously, we are making strategic investments aimed at revolutionizing the consumer experience and achieving substantial growth.
Our current merchant network spans 9 retail brands, 700 stores and 5600 countertops in the Philippines, Thailand and Hong Kong
Platform - A live digital network, offered as a service
We are convinced that transforming the point of sale by widely adopting connected hardware and digital tokens will catalyze the rapid uptake of new services at the retail countertop. Therefore, we offer partner merchants a dynamic network-as-a-service. This service facilitates device identification and enables seamless redemption at the point of sale through our proprietary bCODE platform.
- Connected Hardware and Software. We supply merchants with optical scanners and various networking technologies. These tools act as beacons for consumer interaction and facilitate the exchange of identity information between cloud, consumers and merchant systems.
- Proprietary Token Technology. Our proprietary bCode™ technology is a versatile barcoding format designed to reach anyone globally, regardless of their internet access. It transforms consumer mobile devices into convenient tools for identity verification and value transfer.
- Connecting Services. The bCloud™ network enables our partner digital services to seamlessly connect with bCodes, streamlining the distribution of tokens to digital audiences. This integration facilitates straightforward identity management and allows for the efficient redemption of a variety of offerings, ranging from promotions to payments to loyalty programs, directly at the point of sale.
- Network Liveness. Our system operates within an expansive retail transaction network that delivers software and connectivity from the cloud, through merchant systems, all the way to the point of sale. We utilize this network to provide merchants with a real-time, live view of the network and associated bCode™ transactions, detailed down to each individual store and till.
We use strategic partnerships and investments to grow our merchant network and ecosystem
Our holding company and shareholders ensure easy access to capital for market expansion. We focus on investing in dynamic teams, products, and services poised to transform the merchant experience. Our investment portfolio currently spans payments, gaming, blockchain, IoT, identity, and data.
Case study
Partnership - Chang You Spend
We have partnered with Changyou International, part of the largest loyalty points network in China, to facilitate spend of Changyou points throughout bDigital network in Southeast asia with an initial commitment of US$10mm of spend in 2024.
Case study
Investment - OCG Payments
bDigital acquired control of a legacy payments network in Thailand, giving us access to thousands of touch points in merchants such as King Power and more. This network will be enhanced through the bCode™ platform and connected services in the near future.
Case study
Investment - (Stealth) Gaming
bDigital is in discussions to acquire controlling stake in a new branded entertainment property that connects the world of crypto and gaming in formats appealing to brands in the bCode™ ecosystem.
Tell us about your project
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- Hong Kong
Rm5, 17th Floor 80 Gloucester Road
Wanchai, Hong Kong - London
20-22 Wenlock Road
N1 7GU, London